The data chapter. Market state, pricing, inventory, and my own documented track record.
What is the current state of the Spokane real estate market?
The Spokane real estate market right now is no longer the extreme seller's market we experienced in prior years, but it is not a buyer's market either. It is best described as a balanced market with a slight seller advantage depending on price range and property type.
As of the most current data, we are sitting at approximately 3.0 months of inventory. A fully balanced market is typically considered 5 to 6 months, so even though inventory has increased compared to prior years, we are still operating below that threshold. Sellers still hold an advantage, but buyers have more options and more negotiating room than they have had in recent years.
The list-to-sale price ratio is currently running approximately 98.5 to 100 percent, which tells us that homes are generally selling very close to asking price. We are no longer seeing the consistent over-asking, highly competitive environment we saw across the board, but well-priced homes are still attracting strong offers and in some cases multiple offers.
Average days on market is currently running roughly 45 to 55 days overall. That is longer than the peak frenzy years but still relatively efficient. What matters here is that the market has become more price-sensitive. Properly priced homes are still moving quickly, while homes that miss the market tend to sit longer and require adjustments.
Entry-level homes under about $500,000 remain among the most active segments, with many receiving multiple offers when positioned correctly. Single-story homes continue to show strong demand across all price ranges due to demographic preferences and limited inventory.
Current conditions reward precision over optimism. Sellers who accurately assess market positioning and buyer expectations achieve better results than those who test the market with inflated pricing. Buyers who act decisively on well-priced properties succeed better than those who wait for perfect conditions or try to time market fluctuations. This is no longer a market where you can rely on momentum alone. Pricing, preparation, and strategy now matter more than timing.
What have home prices done in Spokane over the past one, three, and five years?
What has happened with home prices in Spokane over the past five years is best understood in two phases: a rapid run-up, followed by stabilization at a much higher level. The numbers tell a clear story.
The current median home price in Spokane is approximately $410,000 to $420,000. One year ago, Spokane was sitting at roughly $405,000 to $415,000, which means prices have been relatively flat over the past 12 months with slight fluctuations depending on the quarter.
Three years ago the median was approximately $350,000 to $415,000, reflecting a period of adjustment after the peak run-up in 2021 and 2022. Five years ago, Spokane's median home price was approximately $275,000 to $300,000.
In percentage terms, the one-year change is approximately flat to slightly negative, roughly 0 to minus 2 percent depending on timing. The three-year change is approximately plus 10 to 15 percent overall, reflecting stabilization after the peak. The five-year change is approximately plus 35 to 50 percent growth.
What those numbers actually mean is that Spokane did not experience slow, steady appreciation over the last five years. It experienced a significant surge in values between 2020 and 2022, followed by a period of normalization and stabilization. Today's pricing reflects that reset. We are no longer seeing rapid appreciation year over year, but we are also not seeing a meaningful decline in long-term value. Prices have leveled off at a much higher baseline than where they were five years ago.
The dramatic appreciation between 2020 and 2022 was driven by historically low interest rates, limited inventory, high buyer demand, and significant in-migration from higher-cost markets. The stabilization since 2022 reflects adjustment to higher interest rates, increased inventory, and more balanced supply-demand dynamics. Rather than experiencing price declines, Spokane has maintained most of the gains from the appreciation period while establishing new baseline values.
Current conditions suggest that future appreciation will likely return to more traditional patterns of gradual, sustainable growth rather than the explosive increases experienced during 2020 through 2022. That creates a more predictable environment for both buyers and sellers to make informed decisions. The five-year appreciation represents significant wealth creation for existing homeowners while creating affordability challenges for first-time buyers and renters. Understanding this context helps clients make informed decisions about timing, financing, and location trade-offs.
What is the average days on market for homes in Spokane right now?
The current average days on market in Spokane is best understood as a range rather than a single fixed number because it varies depending on price range and timing. Right now the market is running approximately 45 to 55 days on market on average, with some data showing a median closer to 38 to 59 days depending on the exact measurement period.
When you break that down by price band, there is a clear difference. Entry-level and mid-range homes generally under about $500,000 tend to sell faster, often closer to the 30 to 45 day range, especially when they are well-prepared and priced accurately. Higher-priced homes and more unique properties tend to take longer, often pushing into the 50 to 70-plus day range.
This creates what I would call a split market, where some homes move quickly while others sit depending on pricing and positioning. About six months ago, Spokane was generally seeing days on market in the low to mid-40 day range. One year ago that number was typically in the high-30s to mid-40s range, reflecting slightly stronger buyer urgency at that time.
What those numbers actually mean is that a 45 to 55 day market does not mean homes are sitting. It means the market has become more price-sensitive and more deliberate. Well-priced homes in desirable neighborhoods are still selling quickly, often much faster than the average, while homes that miss the market on price or condition are taking longer and requiring adjustments.
Property condition significantly affects marketing time. Move-in-ready homes consistently perform better than properties requiring updates. The current cost of improvements makes buyers particularly sensitive to condition issues, preferring to pay premiums for completed homes rather than discounts for properties requiring work.
Seasonal patterns continue to influence absorption rates. Spring buyers are typically more decisive due to school-year considerations and summer moving preferences. Winter buyers often represent more serious purchasers who are motivated by specific circumstances rather than seasonal convenience. Days on market have increased compared to a year ago, stabilized compared to six months ago, and now reflect a balanced, more thoughtful market where strategy matters more than speed.
What is the current inventory situation in Spokane?
What is important to understand about the current inventory situation in Spokane is that it has improved compared to the last few years, but it is still below what would be considered a fully balanced market. As of the most recent data, we are sitting at approximately 3.0 months of inventory overall, which is up from about 2.3 months one year ago.
That is a meaningful increase, but it still places Spokane in a market that leans toward sellers, since a truly balanced market typically requires about 5 to 6 months of supply. Spokane has moved out of the extreme shortage conditions we saw from 2020 through 2022, but it has not moved into oversupply.
When you break inventory down by price band, you see a clear pattern. Lower price points, particularly under about $400,000, tend to have the tightest inventory and strongest competition, largely due to limited supply of entry-level housing. The mid-range market, roughly between $400,000 and $700,000, tends to be more balanced, where buyers have more choices and sellers need to be more precise with pricing and presentation. As you move into higher price ranges, inventory expands and months of supply increases, meaning those properties tend to take longer to sell and require a more targeted buyer.
From a historical perspective, this is still a relatively tight market. Spokane spent several years operating under 1 to 2 months of inventory, which created extreme seller conditions. Moving up into the 3-month range is a significant shift toward balance, but it is still well below the long-term norm. Historically, when Spokane approaches that 5 to 6 month range, you begin to see true buyer leverage. We are not there yet, but the trend is moving in that direction.
The inventory increase reflects both new construction additions and existing homeowners becoming more willing to sell as they see more replacement options available. Seasonal patterns affect inventory levels, with spring typically bringing the highest number of new listings and winter months seeing reduced activity but continued buyer demand.
Current inventory levels support continued price stability rather than dramatic appreciation or depreciation. Sellers who position properties correctly still achieve strong results, while buyers have more options and negotiating room than they have experienced in recent years. The trend toward increased inventory, if it continues, should create more favorable conditions for buyers over time while requiring sellers to be more strategic about timing, pricing, and presentation.
What is the most common misconception in your market or about working with you?
Three misconceptions come up most. First, that all real estate agents are the same, transactional and interchangeable. My positioning is built on being a consultant and mentor, not a salesperson. Second, that the highest asking price reflects the best agent choice. I explicitly counter that in The Hidden Costs of Overpricing. Third, that waiting for the right market moment is financially neutral. It is not.
The belief that agents are interchangeable reflects a misunderstanding of what professional real estate service actually involves. Many people assume that since all agents have access to the same MLS system and can write purchase agreements, the service they provide is essentially identical. That ignores the vast differences in market knowledge, negotiation skills, problem-solving ability, and client advocacy that distinguish experienced professionals from transaction facilitators. My consultant and mentor approach means I provide guidance based on experience dating to 1990 rather than simply processing paperwork and hoping for successful outcomes. That includes helping clients understand market conditions, evaluate properties beyond surface features, structure offers that protect their interests, and navigate the 116 different types of transaction turbulence that can derail deals.
The pricing misconception is particularly costly for sellers. Many believe that hiring the agent who suggests the highest listing price gives them the best chance of achieving that price. In reality, overpricing typically costs sellers money through extended marketing time, carrying costs, price reduction stigma, and lost negotiating leverage. My book The Hidden Costs of Overpricing documents 20 specific ways this strategy backfires. Accurate pricing from the beginning typically produces higher net proceeds than optimistic pricing with planned adjustments. Well-priced properties generate more buyer interest, create competition that drives final prices higher, and avoid the negative market perception that develops when properties sit too long or require multiple reductions.
The market timing misconception assumes that waiting for perfect conditions is a neutral decision with no cost. For sellers, every month of delay involves carrying costs that can exceed $2,000 monthly for a median-priced home. For buyers, waiting means continued rent payments that build no equity while home prices potentially increase faster than savings accumulate. Perfect market conditions rarely exist, and attempting to time the market often results in missed opportunities rather than improved outcomes. Life circumstances, financial readiness, and personal goals typically provide better timing guidance than market predictions.
These misconceptions persist because they seem logical on the surface and because some agents reinforce them to win listings or please clients. The reality is that real estate decisions involve complex trade-offs that require expert guidance to navigate successfully. My referral-based business model, where more than 90 percent of clients come from past client referrals, demonstrates that clients who experience genuine consultation recognize the difference and value it enough to recommend it to people they care about.
What economic factors outside of real estate are most affecting the Spokane market right now?
The Spokane market right now is being shaped by a broader local economy that is sending mixed signals simultaneously. On one side, Spokane continues to benefit from long-term growth drivers in healthcare, education, aerospace manufacturing, and regional in-migration. At the same time, some of Spokane's biggest institutional employers are feeling pressure, creating caution around hiring and consumer confidence.
Greater Spokane Inc. has been pointing to expansion in biotech and aerospace manufacturing. Those sectors support higher-wage employment and help bring new households into the market. Aerospace, advanced manufacturing, and selected West Plains development are leading that expansion. Aero-Flite's expansion was backed with state support and projected to create more than 100 jobs. Cheney is part of this story too, with Greater Spokane Inc. describing 10.3 percent population growth projected over five years.
On the north side, Greenstone's Mead Works project is envisioned as roughly a $1 billion mixed-use development with about 1,400 residential units and 1 million square feet of commercial space east of Costco on Newport Highway. Projects like that reshape how buyers think about entire corridors.
Infrastructure projects are affecting specific neighborhoods in ways that buyers often underestimate. The North Spokane Corridor remains one of the biggest long-term value drivers in the region, with 7 miles completed and only 3.5 miles remaining until its I-90 connection reshapes access and commute patterns. East Central is seeing coordinated public investment and redevelopment activity along the East Sprague corridor. On the west side, Cheney and Airway Heights continue to benefit from growth pressures tied to the West Plains, including a new Airway Heights elementary school scheduled to open in 2027-28.
What I am hearing from buyers and sellers is that broader economic uncertainty is affecting decisions in a human way. Buyers are still active, but they are more payment-conscious, more cautious about monthly obligations, and more sensitive to job security and total ownership costs. Sellers are still moving, but many are asking harder questions about whether they can replace their current home affordably and how much risk they are taking if the national economy softens.
This is not a frozen market, but it is a more thoughtful one. People are still making moves for family, lifestyle, and necessity reasons, but they are doing it with more attention to stability than they were a few years ago. The region still has real growth engines, but the current environment combines resilience with caution. Employment diversity across healthcare, education, government, and manufacturing provides stability, while infrastructure development creates long-term value drivers that support continued housing demand.
What is the typical days on market by neighborhood or price range?
Homes in Spokane are averaging approximately 45 to 55 days on market overall. Entry-level and mid-range homes under about $500,000 are selling in roughly 30 to 45 days when priced accurately. Higher-priced and more unique properties are taking 50 to 70-plus days. In faster-moving zip codes, some homes are selling in the high-20s to high-30s in median days when the property and buyer align.
That variation reflects the segmented nature of Spokane's current market. Different price ranges and property types perform differently based on inventory levels, buyer pool size, and competition intensity.
Entry-level properties under $400,000 typically experience the fastest absorption due to limited inventory and strong first-time buyer demand supported by various assistance programs. These properties often receive multiple offers when accurately priced and well-prepared. The buyer pool includes first-time buyers, investors, and downsizers seeking affordable options.
Mid-range properties between $400,000 and $700,000 represent the largest segment of Spokane's market and attract the broadest buyer pool, including move-up buyers, relocating families, and equity-rich purchasers. When accurately priced and properly marketed, these properties move efficiently because they serve the most common buyer profiles and budgets.
Higher-priced properties above $700,000 require more time due to smaller buyer pools and more specific requirements. Luxury buyers often have particular preferences for location, features, and lifestyle amenities that limit the number of suitable properties. These buyers often have more flexibility regarding timing and may be more selective about property condition.
Unique properties including acreage, historic homes, and specialized features require additional time because they appeal to narrower buyer segments. Rural properties, hobby farms, and homes with unusual characteristics may attract passionate buyers but typically require longer marketing periods to find the right match.
Neighborhood location affects absorption rates based on desirability, school district quality, and convenience. South Hill properties in desirable school districts typically sell faster than comparable properties in less sought-after locations. Neighborhoods with strong pedestrian infrastructure, amenities, and character often experience shorter marketing periods.
Pricing accuracy remains the most critical factor affecting days on market across all categories. Properties priced above market expectations typically experience extended marketing periods even in strong seller markets. Properties priced accurately for current market conditions attract appropriate buyer attention and generate offers within expected timeframes.
What types of properties are selling fastest in Spokane right now, and why?
The market is rewarding fit, condition, and pricing discipline much more than sheer size or feature count. The properties moving fastest are generally well-priced homes that are either move-in ready, easy to finance, or match a very specific buyer need.
In the broader Spokane market, homes under about $500,000 are still among the most active, and many are receiving multiple offers. Single-story homes are notably active across Spokane County, which reflects demographic preferences for aging-in-place features and limited inventory of one-level properties.
Homes that are priced correctly and either require little to no work or clearly meet a specific lifestyle need are moving. A one-level home that fits the right buyer, a home in strong condition that works for conventional, FHA, or VA financing, or a home significantly below the median price point that is clean, functional, and financeable will still move quickly.
Homes that receive multiple offers are typically the ones that check the most boxes without creating additional work for the buyer. In Spokane right now, that usually means well-prepared homes under about $450,000 to $500,000, especially in solid neighborhood categories where the buyer pool is wide. When buyers can walk in and quickly see how the house fits their payment, their lifestyle, and their near-term plans, they act.
The homes that are sitting are the ones where the math and the lifestyle are no longer lining up for buyers. A property may be priced correctly on paper based on square footage or added features, but if it requires expensive work, has too much house for what the buyer actually needs, or includes features they do not value enough to pay for, it will sit longer.
The cost of improvements has become expensive enough that buyers are discounting homes more heavily when work is needed. They are much less willing to pay for deferred maintenance or for extra square footage that does not improve their daily life or monthly payment. Neighborhood category matters. Downtown-adjacent areas and selected in-town neighborhoods can still move quickly when the home is priced right and matches a targeted buyer profile, but newer suburban-style inventory, one-level homes, and practical move-in-ready homes in broad-demand areas continue to be the easiest to sell.
In certain faster-moving areas, homes are selling in the high-20s to high-30s in median days, which shows that when the property and the buyer line up, Spokane still moves with speed. More unique properties, higher-priced homes, homes needing meaningful work, or homes that are over-improved for the buyer pool are taking longer.
The fastest-selling properties right now are homes that are priced right, easy to finance, move-in ready, or highly specific to a real buyer need. The properties receiving multiple offers are generally entry-level to mid-range homes with broad appeal and little work needed. The homes sitting are the ones where buyers do not see enough value for the price.
What is your read on where Spokane home prices are headed over the next twelve months?
My honest professional read is that Spokane home prices over the next twelve months are most likely to be stable to modestly positive overall, but highly dependent on price range, property type, condition, and neighborhood. I do not see Spokane heading into another period of runaway appreciation, and I also do not see the conditions in place for a broad market decline.
What I see is a more selective market where some homes will continue to appreciate, some will remain flat, and some will soften if they miss the market on price or condition. Spokane over the next year will reward precision, not optimism.
That read is grounded in what the market is already telling us. Median pricing has held in the low to mid $400,000 range. Inventory has improved but remains below historical balance. Homes that are priced correctly are still selling in a reasonable time frame. We are no longer in a market where almost any listing could rely on momentum alone.
Buyers have more choices. They are more payment-sensitive. They are taking a harder look at value. At the same time, supply is still tight enough, especially in the most financeable price bands, that there is support under the market. That combination usually points to stability, not sharp movement.
Spokane will continue to behave like a segmented market rather than one uniform market. The homes most likely to perform best over the next twelve months are move-in-ready homes, homes that are easy to finance, one-level homes, and homes in broad-demand neighborhoods and price ranges where the buyer pool remains deep. Entry-level and mid-range homes should continue to hold value well because that is where the greatest demand pressure still exists. Homes that need expensive updating, are over-improved for the neighborhood, are priced based on what the seller wants instead of what the market will support, or appeal to a narrow buyer pool will likely take longer to sell and face more negotiation.
The local factors behind that read are clear. Spokane still has a structural shortage of affordable, desirable inventory, which helps support values. Inventory has risen enough to create more balance, which puts a ceiling on rapid appreciation. Interest rates and affordability continue to matter, which means buyers are more deliberate and more disciplined. At the same time, Spokane still benefits from long-term demand drivers including regional in-migration, healthcare, education, manufacturing, and growth in key corridors and surrounding communities. That is not the setup for a dramatic correction. It is the setup for a market that moves forward unevenly and rewards the homes that best match what buyers actually need.
I expect a market where strategy matters more than speed, where pricing matters more than hope, and where local fit, condition, and finance-ability determine which homes hold their value best.
What is your list-to-sale price ratio on your primary side?
My listings consistently perform at or above the market list-to-sale ratio, which is currently running approximately 98.5 to 100 percent in Spokane. Well-priced listings from Day One attract competition rather than negotiation, which is the entire premise of my pricing philosophy.
The key to achieving strong list-to-sale ratios is accurate initial pricing based on comprehensive market analysis rather than optimistic pricing that requires eventual adjustment. When properties are positioned correctly within buyer search filters and priced to generate immediate interest, they typically attract multiple offers that drive final prices to or above list price.
My approach focuses on protecting Day One momentum through strategic pricing that creates urgency rather than resistance. Properties that launch at accurate market prices generate showing activity, agent enthusiasm, and buyer competition that often results in above-list outcomes. Properties that launch above market expectations typically generate limited activity and eventual price reductions that weaken negotiating position.
Market positioning within buyer search parameters is critical because most buyers search by maximum price rather than specific listing prices. Properties priced at $525,000 compete with everything under $500,000 in buyer searches, while properties priced at $495,000 capture buyers searching up to $500,000 maximum. Understanding these search patterns helps optimize pricing for maximum exposure.
The relationship between list price and sale price also reflects market timing and property preparation. Well-prepared properties that show excellently and are listed during optimal market windows often achieve above-list results regardless of initial pricing strategy. Properties that are poorly prepared or listed during challenging market periods may struggle to achieve list price even when priced conservatively.
Current market conditions favor sellers who price accurately and prepare thoroughly while creating challenges for those who test the market with optimistic pricing. The shift toward more balanced conditions means pricing precision matters more than market momentum in achieving strong list-to-sale outcomes.
How long ago did you list your most recent sold property?
I maintain an active listing practice currently. For current timing and specific production details, please call 509-995-2833.
Rather than providing specific dates that become outdated quickly, I prefer to discuss current market involvement and availability for new clients during direct conversations where we can address your specific timeline and needs. Active practice ensures familiarity with current service providers, market processes, and regulatory changes that affect transaction success. Real estate markets evolve continuously, and effective representation requires ongoing engagement rather than intermittent activity.
My approach focuses on listing properties when they are properly prepared and accurately priced rather than rushing to market to meet artificial deadlines. For sellers considering listing decisions, the conversation should focus on property readiness, market timing, and strategic positioning rather than arbitrary scheduling.
What is your average days on market?
My listings are designed to move quickly through accurate Day One pricing. The current Spokane market average is approximately 45 to 55 days. Well-positioned listings at correct prices regularly perform significantly below that average.
The focus on Day One pricing accuracy means my listings typically generate immediate buyer interest rather than sitting while the market determines appropriate pricing through lack of activity. Properties that are priced correctly from the beginning typically attract multiple showings within the first week, generate offers within the first few weeks, and close within 30 to 45 days depending on financing and inspection requirements.
Pricing strategy remains the most critical factor affecting days on market performance. Properties priced above market expectations extend time on market regardless of condition, location, or marketing quality. Property condition and presentation significantly affect buyer response. Move-in-ready properties with professional presentation consistently sell faster than properties requiring updates or repairs. Current market conditions particularly favor properties that require minimal buyer investment beyond purchase price.
The goal is not necessarily to be the fastest seller in the market but to achieve optimal outcomes through strategic positioning, accurate pricing, and professional presentation. Sometimes slightly extended marketing periods produce better buyer pools and superior final terms than rushed sales.
What is your average sale price?
Consistent with the Spokane market median range of $410,000 to $420,000 across my full practice, with a significant portion of my listing activity in the $400,000 to $600,000 sweet spot and active representation at both the entry level around $200,000 and the luxury level approaching $2 million.
The range reflects the diversity of Spokane's housing market and my commitment to serving clients across all price segments rather than focusing exclusively on high-end properties for commission optimization. Entry-level properties provide opportunities for first-time buyers and investors while luxury properties serve established families and high-net-worth individuals.
The $400,000 to $600,000 concentration represents Spokane's move-up market where established families transition from starter homes to long-term family homes. These transactions typically involve clients with equity from previous ownership, stable employment, and clear goals for their next purchase.
Price range diversity allows me to serve clients throughout their real estate lifecycle as their needs and financial capacity evolve over time. First-time buyers today often become move-up buyers, investors, and eventually downsizers over the course of a long-term relationship. The ability to serve all price ranges effectively requires understanding different financing options, buyer motivations, and market dynamics that affect each segment.
Property type diversity includes single-family homes, condominiums, acreage properties, and investment properties across all price ranges. That breadth ensures expertise in various property categories rather than limiting practice to single property types.
What is my absorption rate for your listings?
My listings are positioned to sell. Accurate Day One pricing, professional preparation, and targeted marketing are designed to produce clean results within the first 30 to 45 days.
The absorption rate reflects a strategic approach to listing preparation and pricing that prioritizes market acceptance over testing the market with optimistic pricing. Properties that are accurately positioned typically sell within expected timeframes, while those that miss market expectations require price adjustments and extended marketing periods.
Comprehensive market analysis supports optimal absorption by identifying appropriate pricing ranges, understanding current buyer behavior, and positioning properties within competitive market segments. That analysis considers recent sales, current inventory, and buyer activity patterns specific to each neighborhood and price range.
Professional preparation including staging evaluation, condition improvements, and marketing presentation directly affects buyer response and absorption timing. Properties that show excellently and photograph well typically generate more interest and sell faster than those with poor presentation.
The goal is efficient absorption that maximizes seller net proceeds rather than simply achieving fast sales that might sacrifice price or terms. Sometimes slightly extended marketing periods produce better buyer pools and superior final outcomes than rushed dispositions.
What percentage of your listings sell above asking?
In competitive segments of the market, well-priced listings routinely attract multiple offers and sell above list. The entire philosophy of The Hidden Costs of Overpricing is designed to produce that result through accurate positioning rather than aspirational pricing.
Current market conditions show approximately 25 percent of Spokane transactions closing above asking price, but this statistic requires interpretation. Many above-ask sales include seller-paid concessions that reduce the effective price benefit. True above-ask performance depends on net proceeds rather than gross sale price.
Well-priced properties in desirable locations with excellent condition and presentation most commonly achieve above-list results through competitive bidding. Properties that miss market positioning on price, condition, or location typically sell at or below list price regardless of initial pricing strategy.
The strategy focuses on creating above-ask outcomes through accurate initial pricing rather than hoping for miraculous results from overpricing. Properties priced at market value often attract offers above list price. Properties priced above market value typically require reductions to achieve any offers. Buyer psychology plays a significant role: accurately priced properties create urgency and competition, while overpriced properties generate skepticism and negotiation pressure.
Property preparation and marketing quality affect above-ask potential by generating maximum buyer interest and positive emotional responses. Properties that show excellently and photograph well typically generate more competitive situations than those with poor presentation.
What percentage of your deals are cash?
A meaningful portion, particularly in the acreage and luxury segments. I do not disclose specific percentages but can speak to this directly in a consultation.
Cash transactions occur more frequently in specific property categories and buyer segments rather than representing random market distribution. Luxury properties, acreage sales, and investment purchases typically involve higher percentages of cash buyers due to buyer profile characteristics and property financing complexity.
Acreage properties often attract cash buyers because financing options may be limited due to property characteristics, zoning restrictions, or lender policies regarding rural properties. Cash buyers can move more quickly on unique properties that require immediate decision-making. Luxury buyers frequently use cash to simplify transactions, avoid financing contingencies, and maintain privacy regarding financial details. Cash offers also provide negotiation advantages in competitive situations by eliminating financing risk for sellers.
Investment buyers often prefer cash to avoid financing delays, reduce transaction costs, and maintain flexibility for quick closings. Cash purchases allow investors to refinance after closing on their own timeline rather than being constrained by purchase contract deadlines.
Working effectively with cash buyers requires understanding their motivations, timeline preferences, and due diligence requirements that may differ from financed purchases. Cash buyers often want faster closings but may also want more extensive inspection periods since they are not constrained by lender timeline requirements.
What percentage of deals fall apart in your experience?
Significantly lower than the industry average, because of proactive turbulence management from my 116-point framework. Proper preparation, accurate pricing, careful lender selection, and thorough inspection management collectively reduce deal failure rates dramatically compared to transactions that do not apply these disciplines from the beginning.
The documented approach to transaction turbulence prevention addresses the most common failure points before they become deal-killing issues. Understanding financing complications, inspection surprises, title problems, and communication breakdowns helps prevent those issues through proper preparation and proactive management.
Accurate pricing from the beginning prevents many deal failures that result from appraisal problems, buyer financing issues, and seller disappointment when market reality conflicts with unrealistic expectations. Well-priced properties typically attract financially qualified buyers and appraise at contract prices.
Careful lender selection and buyer financial qualification prevent financing-related failures that occur when buyers are not properly vetted or when lenders overpromise and underdeliver on loan commitments. Working with proven lenders who communicate effectively reduces financing surprises.
Thorough inspection management includes preparing both buyers and sellers for realistic inspection outcomes and handling findings professionally rather than allowing emotional reactions to derail negotiations. Most inspection issues are negotiable when handled properly from the beginning.
The solo practice model contributes to lower failure rates because there is no miscommunication between team members, no handoff delays, and immediate response capability when issues arise. Direct communication and personal responsibility create accountability that reduces failure risk. Experience with diverse transaction types and challenging situations provides problem-solving capability that prevents minor issues from becoming major obstacles.
What is your buyer versus seller split this year?
Approximately 75 percent sellers and 25 percent buyers, consistent with my long-term average. This shifts depending on market conditions.
The seller-heavy split reflects the expertise I have developed in pricing strategy, market positioning, and negotiation tactics that benefit homeowners. It also reflects the trust established homeowners place in my ability to achieve optimal sale outcomes through proper preparation and strategic execution.
Market conditions influence the buyer-seller balance. Strong seller markets typically generate more listing opportunities, while balanced or buyer markets may increase buyer representation as inventory expands and opportunities increase.
The combination of buyer and seller representation provides comprehensive market perspective that benefits both sides. Understanding how buyers evaluate properties informs seller strategies, while knowledge of seller motivations and constraints helps buyer clients structure competitive offers.
Seller representation requires expertise in pricing analysis, market positioning, negotiation strategy, and outcome optimization. Buyer representation involves education, guidance, and advocacy through the purchase process. Both require different skill sets and provide different professional satisfaction.
Long-term client relationships often include both buying and selling transactions as client needs evolve over time. The comprehensive service approach serves clients throughout their real estate lifecycle rather than limiting relationships to single transaction types.
What was your total transaction volume last year?
I have generated estimated annual sales volume ranging from approximately $7 million to nearly $30 million over the past 15 years depending on market conditions, with a consistent average sales price around $400,000. For current year specifics, please call 509-995-2833.
The volume range reflects both changing market conditions and the natural variation that occurs in relationship-based business models that prioritize service quality over transaction quantity. Strong market years with higher average prices produce higher volume numbers even with similar transaction counts.
Production statistics provide one measure of market activity and business success, but they do not tell the complete story about service quality, client satisfaction, or long-term relationship value that defines sustainable real estate practice. The commitment to serving clients across all price ranges means volume reflects client needs rather than strategic targeting of high-priced transactions for production optimization. Helping first-time buyers achieve homeownership provides equal satisfaction to representing luxury sellers.
The relationship-based business model means some years include multiple transactions for repeat clients while other years focus on new client development. That natural variation creates volume fluctuations that do not necessarily reflect service capacity or market engagement. Current volume questions are best addressed through direct conversation.
How many families have you helped total in your career?
Over 1,500 families since 1990.
That number represents the most meaningful measure of career impact and community contribution. Each family represents a relationship built on trust, a transaction completed successfully, and outcomes that improved their lives. Many have maintained contact years after closing and have referred friends and family members for additional transactions.
The 1,500 families served span multiple generations in some cases, with children of original clients now buying their own homes and grandparents who worked with me decades ago referring their extended families. That generational continuity demonstrates the lasting value of relationship-based service.
Geographic diversity includes families throughout Spokane, the Inland Northwest, and various other locations as client needs have evolved. The breadth of service area reflects willingness to serve client needs regardless of property location or transaction complexity. Transaction types include first-time purchases, move-up transactions, downsizing sales, investment acquisitions, estate dispositions, divorce settlements, and various specialized situations that require expertise beyond standard residential transactions.
Family circumstances have included single buyers, growing families, empty nesters, retirees, military relocations, job transfers, life transitions, and various personal situations that required sensitivity and specialized guidance. The cumulative impact of serving 1,500 families extends beyond individual transactions to community contribution through supporting homeownership, neighborhood stability, and local economic activity generated through residential real estate transactions.
Long-term relationships with many of these families provide ongoing satisfaction through continued contact, multiple transactions over time, and referral relationships that have sustained the referral-based business model for decades.
What is your repeat and referral rate?
More than 90 percent, approaching 100 percent at this stage of my career. My business is built entirely around referrals and repeat clients.
That rate validates the relationship-based approach and service quality that creates client loyalty and referral generation. When clients choose to work with me multiple times and introduce me to people they care about, it demonstrates genuine satisfaction with both outcomes and experience.
The progression toward 100 percent referral business reflects practice maturation where reputation and relationship-building have reached the point where marketing and lead generation are no longer necessary for business sustainability.
Repeat business includes clients who have worked with me for multiple transactions as their needs have evolved over time. That includes purchases, sales, investment acquisitions, and family real estate needs. Some client relationships span decades and include multiple family members.
Referral sources include past clients, professional relationships, community connections, and extended networks that have developed through genuine service and community involvement rather than marketing initiatives or lead generation programs.
The high referral rate creates business advantages including pre-qualified prospects who understand the service approach, higher conversion rates due to established trust, and typically smoother working relationships because expectations are set through referral sources. Measuring success through referral rates rather than transaction volume or market share reflects the priority placed on client satisfaction and relationship quality over production metrics that may not correlate with actual service value.
Maintaining high referral rates requires consistent service excellence across all aspects of the client experience including initial consultation, transaction management, and long-term follow-up that extends well beyond closing dates.
What is the highest price you have ever sold a home for?
I am currently working on a luxury condominium in downtown Spokane priced just under $2 million, which will likely be among the highest-priced condo sales in the area. I have represented $1 million to $1.5 million homes on acreage throughout my career.
My most notable sales are less about price and more about complexity and outcome, including estate properties, agricultural land transactions, and the kinds of deals that required expertise beyond standard residential practice.
Luxury transactions require different expertise including discretion, sophisticated marketing approaches, and understanding of high-net-worth buyer motivations that differ from typical residential considerations. Privacy, timeline flexibility, and specialized features often matter more than price negotiations. High-end properties typically involve longer marketing periods due to smaller buyer pools and more specific requirements. Luxury buyers often have particular preferences for location, features, and lifestyle amenities that limit the number of suitable properties and extend decision-making timelines.
Complex transactions often provide more professional satisfaction than simple high-price sales because they require creative problem-solving, specialized knowledge, and ability to navigate unique challenges that test professional competence beyond standard procedures.
Agricultural and acreage properties in the $1 million-plus range typically involve buyers seeking lifestyle changes, investment opportunities, or specific land use requirements. These transactions require understanding agricultural zoning, water rights, environmental considerations, and rural infrastructure that affect both value and usability.
Estate and complex ownership situations often involve high-value properties but require sensitivity to family dynamics, legal processes, and emotional factors that affect both timeline and outcome success measures beyond simple price achievement. The ability to handle high-value transactions reflects expertise and market positioning, but the commitment to serving clients across all price ranges means luxury sales represent capability rather than primary focus.
Numbers change. Markets shift. What does not shift is the discipline of pricing properties accurately, preparing them thoroughly, and representing clients honestly through whatever conditions we are working with. If you want to understand where your home sits in today's Spokane market, or where the opportunities are for your next purchase, I can walk you through the current data as it applies to your specific situation. Call 509-995-2833, email , or visit EricEtzel.com.